Most of the focus of PENN’s recent mega-deal with ESPN has been on the rebranding of its online sports betting site, with ESPN BET to replace Barstool Sportsbook as the platform used by mobile customers sometime next month.
PENN Entertainment invested millions of dollars in recent years creating or redoing retail sportsbooks to carry the Barstool brand, and now it will be spending thousands more to remove that identity from its casinos.
